Goal setting isn’t just about wishful thinking—it’s the difference between drifting through life and actually designing the life you want. As women, we often struggle with setting goals that truly belong to us, not what others expect from us. But here’s the thing: when you master the art of goal setting, you unlock a superpower that can completely transform your reality.
Think about it this way: imagine asking a taxi driver to take you “somewhere beautiful” without giving any specific destination. You’d probably end up frustrated, right? That’s exactly what happens when we set vague goals like “I want to be happier” or “I want to make more money.” Our minds need clarity to create magic.
Why Most Women Struggle with Goal Setting
Let’s be real for a moment. How many times have you set a goal in January only to completely forget about it by March? You’re not alone, and it’s not because you lack willpower. The problem is that most of us were never taught the science behind effective goal setting.
Research shows that goal setting interventions lead to increased goal attainment and well-being, but only when done correctly. The secret lies in understanding what makes a goal stick versus what makes it slip away like morning mist.
Secret #1: Your Goals Must Be YOURS (Not Your Mother’s, Partner’s, or Society’s)
This is where most women get it wrong. We set goals based on what we think we “should” want rather than what we actually crave deep in our souls. Your goal setting process needs to start with brutal honesty about your own desires.
When a goal comes from external pressure, it might excite you initially, but that motivation will fade faster than your favorite lipstick. However, when a goal emerges from your genuine inner need—that restless feeling that won’t leave you alone—it becomes unstoppable.
Here’s a personal example: Maybe you want to earn $10,000 per month not because it sounds impressive, but because you want to buy your grandmother a car or send your child to that special summer camp. That “why” will pull you through the tough days when goal setting feels overwhelming.
Secret #2: Get Specific or Get Stuck
“I want to lose weight” is not a goal—it’s a wish. “I want to lose 15 pounds in 4 months” is a goal your brain can actually work with. The difference? Specificity gives your mind a clear target to aim for.
This is where the famous SMART framework becomes your best friend in goal setting:
- Specific: What exactly do you want to achieve?
- Measurable: How will you know when you’ve succeeded?
- Achievable: Is this realistic given your current situation?
- Relevant: Why does this matter to you?
- Time-bound: When will you achieve this?
Research confirms that SMART goal interventions lead to greater goal attainment and positive affect, making this framework a game-changer for women serious about their dreams.
The Power of Writing: Your 42% Success Boost
Here’s a mind-blowing fact that will revolutionize your goal setting approach: you are 42 percent more likely to achieve your goals just by writing them down. That’s right—something as simple as putting pen to paper can almost double your chances of success.
Dr. Gail Matthews from Dominican University discovered this through her research, and it’s not magic—it’s neuroscience. When you write down your goals, you activate your reticular activating system (RAS), the part of your brain that helps you notice opportunities and solutions that align with your objectives.
Suddenly, you’ll start noticing that perfect book recommendation, that networking opportunity, or that course that seems tailor-made for your goal setting journey. It’s not the universe sending signs—it’s your brain working more efficiently.
Secret #3: Dream Big, But Start Smart
This is where many women stumble in their goal setting journey. If you’re currently earning $0, setting a goal to make $5 million in three months isn’t ambitious—it’s self-sabotage. Your brain will reject it as impossible before you even begin.
Instead, follow the Goldilocks principle: not too easy, not too hard, but just right. If you’re starting from zero income, aim for $1,000 per month first, then $5,000, then $10,000. Each achievement builds confidence and momentum for the next level.
Elon Musk’s goal to colonize Mars is massive, but notice how he breaks it down into smaller, achievable milestones: building rockets, successful launches, developing life support systems. Your goal setting should follow the same pattern.
Secret #4: Make Your Goals Exciting (Not Boring)
If your goal sounds like a regular Tuesday, you won’t feel motivated to pursue it. Goals need to have that spark that makes you slightly nervous and incredibly excited simultaneously.
“I want to drink my morning coffee on a mountaintop in Switzerland” is infinitely more compelling than “I want to travel more.” The specificity and adventure factor make it irresistible to your subconscious mind.
Your goal setting should make you feel like you’re planning the most exciting chapter of your life, not checking items off a boring to-do list.
Secret #5: Celebrate the Journey, Not Just the Destination
Here’s something they don’t teach you in traditional goal setting advice: the journey matters as much as the destination. If you only reward yourself when you reach the final goal, you’ll burn out before you get there.
Instead, celebrate micro-victories. Did you work out today? Celebrate. Did you make that scary phone call? Celebrate. Did you write 500 words of your book? Celebrate.
This approach releases dopamine and endorphins regularly, keeping you motivated throughout your goal setting journey instead of only at the finish line.
The Support System Secret
According to research on goal achievement, having accountability and support dramatically increases your success rate. This is why goal setting works better when you share your objectives with trusted friends or mentors.
Don’t try to achieve everything alone. Whether it’s joining a mastermind group, finding an accountability partner, or working with a coach, surrounding yourself with the right people accelerates your progress.

Creating Your Goal Setting Action Plan
Now that you understand the secrets, here’s how to implement them:
- Audit your current goals: Are they truly yours, or are they influenced by external expectations?
- Apply the SMART framework: Make each goal specific, measurable, achievable, relevant, and time-bound.
- Write everything down: Use pen and paper to activate your RAS and increase your success rate by 42%.
- Create milestone celebrations: Plan rewards for achieving smaller steps along the way.
- Build your support network: Share your goals with people who will encourage and challenge you.
The Goal Setting Mindset Shift
Remember, effective goal setting isn’t about perfection—it’s about progress. You don’t need to have everything figured out before you start. You just need to be clear about where you’re going and take the first step.
Your goals should excite you, challenge you, and align with who you’re becoming. They should make you feel like you’re living your life on purpose, not just letting life happen to you.
Making It Stick
The difference between women who achieve their goals and those who don’t isn’t talent, luck, or connections—it’s consistency in their goal setting practices. Only 3% of people have written goals, but they’re 42% more likely to achieve them.
Start today. Pick one area of your life where you want to see change. Apply these five secrets. Write it down. Make it specific. Ensure it’s truly yours. Dream big but start smart. And celebrate every step forward.
Your future self is waiting for you to take action. The life you want isn’t going to create itself—but with proper goal setting, you have everything you need to make it happen.
What goal will you commit to today? Remember, the magic happens when you move from dreaming to doing, and goal setting is your roadmap to get there.
Ready to level up your goal setting game? Start by writing down three goals that excite you right now. Make them specific, give them deadlines, and watch how your life begins to transform. The 42% success boost is waiting for you.